Mission, Vision & Core Values

Our Mission

We deliver successful, ethically sound, and sustainable campaigns for every law firm with which we collaborate. As industry specialists, we know what marketing strategies work and how to change what isn’t working. We listen to our clients, building strong and lasting relationships based on collective experience.

Our Vision

Innovation and encompassing an all-inclusive model are at the root of our vision. We constantly seek new ways to serve and deliver excellence in every facet of legal marketing. CAMG introduced Legal Contract Services (LCS), a contract acquisition division of CAMG, just over a year ago. LCS is experiencing exponential growth, and we see this happening with other services we are rolling out in the near future.

Our Core Values

At CAMG, we are committed to our four core values, which are the foundation on which all of our services are built:

• Ethics
• Transparency
• Efficiency
• Innovation

Ethics First

CAMG helps law firms thrive in local and national litigation while maintaining the highest ethical standards in the industry. We are not lead aggregators and never charge a fee for referrals. We are committed to transparency in every marketing campaign so our clients know where each response is generated.


Tying into our ethics first value, our clients will know exactly how their campaign is performing in real-time.  We track every single incoming response, offering complete transparency.  Case acquisition is derived directly from the ads their law firm run.


Attorneys shouldn’t have to guess whether their campaign is working for them. CAMG has a built-in system that allows firms to know exactly how their campaign is performing. Our performance centered approach measures firms’ success at the deepest level of granularity, and make weekly changes based on what is and isn’t working.


At CAMG, we constantly seek to broaden and develop our services so that our clients receive an exceptional, all-inclusive marketing campaign. Our primary purpose is to anticipate services that will help firms’ campaigns be successful.